Some research shows that consumers read 6 to 12 reviews before booking any property online. Thus, it is crucial to get more positive reviews for your bed and breakfast.
This blog shares ideas on how to get more reviews, buy Google reviews, and generate more traffic for your bed and breakfast’s Google business profile.
Why guest feedback is crucial for B&Bs?
There are certain reasons which make it very important for your bed and breakfast to obtain feedback from your guests. The following are some such reasons:
Improving services and facilities
Direct feedback from traffic can also tell you what your bed and breakfast is doing properly and where it needs to be progressed.
Listening to your clients’ mentions can help you pinpoint areas that need improvement, such as the standard of breakfast, the cleanliness of the rooms, or the overall ecosystem.
Building a trustworthy reputation
In this digital age, having a stable online reputation is vital for your bed and breakfast. Reviews and comments from preceding traffic act as social evidence, demonstrating to potential visitors that your B&B is a reliable, superior business.
Helps maintain high occupancy rates
Your B&B can realize a high business occupancy rate by providing guests with a better reason to choose your business over similar ones. This can be done by creating a program of continually advancing your company’s services based on previous customers’ experiences.
Best Ways to encourage guests to leave feedback
It can be difficult to manage and promote your bed and breakfast business all by yourself. Thus, here are a few ways in which you can encourage guests to leave feedback for your business:
- Create an Inviting Atmosphere for Feedback
To welcome input from visitors means to make them believe their opinion is important. Inform guests that they should make remarks during their stay and tell them that their opinions can benefit improvements.
- Make guests feel comfortable and valued.
It helps to provide a comfortable environment where guests can be open with their opinions. While talking to them, it is appropriate to address them directly, ask about their experience, and want only the best for them.
- Choose a Suitable Time for Feedback
Feedback timing has to be properly chosen to ensure that the attendees are willing to express their views. The best opinions are when guests do not have check out soon in mind.
This can also be when they are in the lobby, either waiting for transport or having just checked out. Asking at the right time will be appreciated by the other party and enhance the possibility of receiving useful information.
- Balance feedback frequency to avoid overwhelming guests.
The proportion and load put into the request frequency are important to avoid overstimulating visitors. Excessive requests can sound voracious and, quite possibly, discourage a client from subscribing and/or offering feedback.
Choose moments when it is convenient for you to communicate, like through a follow-up email. This will free the visitors to give detailed reviews when they wish to do so.
- Provide Multiple Channels for Feedback
The availability of more channels allows the guests to choose the most comfortable and convenient method of sharing their feedback.
Some possibilities might be feedback forms placed in the rooms, web questionnaires, e-mail reminders, or even private messages on social media networks.
- Make the process easy and accessible.
The organization must make the feedback process simple and accommodating for the guests to ensure that they submit the feedback.
By leaving feedback quicker and easier for the guests, you enhance the likelihood of getting beneficial feedback that may prove useful to your B &B services and guests’ satisfaction.
- Personalize feedback requests to make them more engaging
The possibility of receiving input can be significantly higher in the case of a personalized approach. Welcome the visitors by referring to them by name, remembering some of the activities they have done.
You can also engage them in a conversation to understand their opinions. Formulating specific questions will make them produce detailed and honest responses while showing that you care about their experience.
- Offer incentives to encourage feedback.
It is also recommended that visitors be rewarded for their opinions/responses to provoke more reviews. Ensure that you offer good incentives, yet they should not be very fancy to emulate desperation in some instances.
- Respond to Feedback Effectively
Start by appreciating them for their time and input about constructive feedback. It is also necessary to address all the issues mentioned and state the planned actions to address them.
- Express gratitude and reinforce positive aspects.
One should respond to negative comments as well as positive ones to show the customers that their views are valued. Such recognition not only satisfies the audience but also reminds potential visitors of the value that your B&B provides.
- Address concerns professionally and offer solutions.
Engage with the critics on the same level and do not give them a reason to be angry or unprofessional. Apologize for any mistakes you have made, reassure the guest, and explain all the measures you will undertake.
Through implementing the above strategy, any bad experience can be turned into a positive one. It proves that you are constantly improving and the visitors’ satisfaction drawn to your site is your primary goal.
- Leverage Feedback for Marketing
Visitors’ testimonials play a significant role in your brand’s marketing. To build consumers’ confidence and attract more, use inspiring comments, buy Google reviews, and share the experiences of other consumers on your social networks.
Conclusion
You must use many techniques, along with certain personal strategies, to encourage feedback for your B&B business. Always choose to follow them and garner support for your online business.
