Instagram introduced the feature “Highlight” in 2017. It helps you retain your stories for longer than the 24-hour limit. Though it may sound like a simple feature, it allows you to strategically capture and present your everyday lifestyle in a streamlined and aesthetic manner.
The highlight feature can be used as a strategy. It can be combined with other growing methods, such as buying Instagram followers, doing branded collaborations, and creating engaging content to propel your Instagram journey.
What Does Instagram Highlights Brings?
Highlights are a way for lifestyle influencers to present a well-curated portfolio of their lives to fans. You can now offer their content strategically to boost engagement and forge closer bonds with their fans.
If you are just starting your brand, you must create branded highlights and use dynamic content to give yourself a boost. Instagram highlights allow you to classify and display content that embodies your personality and brand.
Highlights are a permanent extension of your stories and provide you the liberty to construct a well-rounded profile. You can make highlights with travel experiences, style advice, workout regimens, or behind-the-scenes pictures.
Additionally, you may lead your followers through one-of-a-kind aspects of your existence and interests through the use of highlights intelligently. The following are elements that Instagram highlights bring:
- Enhanced Profile Aesthetics
One of the principal utilities of Instagram highlights is enhancing the general look of your profile. Highlights also facilitate making your profile more appealing to new users.
Maintaining a professional and unified appearance with branded snapshots across your highlights leaves a long-lasting effect on anyone who views your profile.
- Extended Content Lifespan
Instagram highlights provide you with the ability to show and preserve substantial material for an extended period, unlike trendy stories that vanish after a day. Examples of this kind of content encompass product hints, tutorials, and unforgettable moments.
- Improved Engagement Daily
Instagram highlights inspire followers to spend more time on your profile, which could significantly boost your daily interaction. You might also encourage a connection with the aid of interactive content in your highlights, such as surveys, quizzes, and Q&A sessions.
- Showcasing Your Authenticity and Personality
Highlights are a wonderful way to share memories, behind-the-scenes photos, and everyday occurrences that showcase your individuality and genuineness. You can set up an honest and relatable relationship with your followers by imparting your target audience with information about your life and interests.
- Efficient Promotion and Collaboration
Partnerships and collaborations are critical elements of any lifestyle influencer’s earning model. Instagram highlights are a great way to spotlight these partnerships on your profile for a long period.
You can also ensure that certain partnerships, product campaigns, or collaborations get the attention they deserve by designating specific highlights for them.
8 Instagram Highlight Strategies for Lifestyle Influencers:
Lifestyle Influencers inspire their audiences to live a better life and find joy in the mundane. Following are ways in which you can better connect with your audience using highlights:
Strategy 1: Create Thematic Categories Showcasing Your Lifestyle
Create categories for your highlights simply, such as “Travel,” “Fashion,” “Fitness,” and “Food.”
This makes it easy for fans to discover facets that appeal to them and organize the various sides of your existence. With these thematic categories, your profile becomes aesthetically beautiful and less complicated to navigate.
Strategy 2: Design Consistent and Branded Covers
Make use of highlight covers that are particularly created for you and your brand’s content.
Maintaining consistency with your profile’s color scheme, typefaces, and patterns improves its basic visual attraction while additionally making it appear more professional.
Strategy 3: Feature Behind-the-Scenes Content Of Your Everyday Life
Post behind-the-scenes images from activities, daily lifestyle, and photoshoots. By presenting your audience with an intimate look at your lifestyle, you make them feel more engaged and linked to your brand.
This content also gives an air of relatability and authenticity to your page.
Strategy 4: Showcase Collaborations and Partnerships
Highlights can also be committed to partnerships with companies, influencers, or other activities. This makes it easy for followers to locate and interact with specific content and further helps sell your partnerships.
Strategy 5: Use Interactive Elements Relating To Your Routine
Include surveys, quizzes, and Q&As in your highlights to promote engagement from your followers.
In addition to increasing interaction, this offers insightful information about your audience’s tastes and viewpoints. Moreover, it makes your profile more lively and captivating with interactive components.
Strategy 6: Highlight Tutorials and How-Tos
Make tutorial clips, bits of advice, and how-to videos and add them to your highlights.
A fitness influencer might show exercise regimens, while a style influencer might offer stylistic recommendations. Thus, customize these highlights per your niche and establish yourself as an industry expert.
Strategy 7: Promote Events and Giveaways
You can use highlights to put up information about future activities, live classes, and giveaways. Update these highlights regularly to keep your followers interested and to offer important information like dates, suggestions, and participation instructions.
Strategy 8: Curate User-Generated Content
Emphasise posts and testimonies in which your fans have tagged you or utilized your precise hashtag. In addition to expressing gratitude to your fans, promote this consumer-generated content on your highlights. This will be a testament to your social capital and user involvement.
Best Practices To Create Instagram Highlights
Follow these best practices for maximum benefits from Instagram Highlights:
- Make sure your highlights are clean and targeted to a niche audience. Don’t overburden them with facts, and ascertain that every highlight has a key function.
- To keep your highlights thrilling yet relatable to the audience whilst replacing and refreshing them regularly. Add clean, aesthetic posts to your highlights and take down any out-of-date stuff.
- Monitor the effectiveness of your highlights via analytics like engagement, views, and interactions to discover what appeals to your audience the most.
- Try out numerous content materials, formats, and methods to decide what your target audience responds to the maximum. To hold the interest of your highlights, be sure that they are imaginative and creative.
Conclusion
Instagram highlights are a remarkable way for lifestyle influencers to showcase their genuineness, increase interaction, enhance the look of their profile, and efficiently market their partnerships.
Implement these strategies and best practices you will be able to build an appealing Instagram presence. Start improving your Instagram highlights to build audience engagement and brand reputation.
Enhance your lifestyle brand’s Instagram presence with Thunderclap.it specialized social media growth services. They craft authentic lifestyle content, harness popular lifestyle hashtags, and collaborate with influencers to broaden your follower base and deepen engagement.
