Now that the world of business has moved so much of its activities onto digital platforms it’s more important than ever that your website has great design and is SEO friendly so you can maximize the number of visitors it receives! The more people who click on your site in the search engine results, the more potential you have to engage with them and make them into regular visitors who come back for more of your business’s unique goods and services!
Creating a great website for Internet commerce is both an art and a science, which is why we recommend you engage the services of a professional digital marketing agency that has all the experience and knowledge necessary to help your online business grow!
The following are just a few of the things to consider when building and maintaining your commercial website!
Mobile Friendly – An estimated 65% of total global website traffic is now taking place on mobile devices, and that number keeps on rising! All you have to do is look around you and you will find someone using their mobile at any given time of day, they are everywhere, and everybody has one! This makes it absolutely essential that your business website’s design be optimized to be read and navigated on small screens, otherwise, you will lose the golden opportunity to connect with a huge number of potential visitors who could well become your customers!
By making the needs of these legions of mobile users a top priority in the design of your website you will be giving them a great browsing experience while improving your SEO rankings, very much a win-win for your brand! When you give mobile users an easy-to-navigate, fast-loading, website browsing experience you are increasing the odds that visitors will remain on your site longer to engage more closely with the interesting and attractive content you have provided for them. Google has come to recognize mobile design as one of their chief SEO factors because it can make a big difference in page load speeds and bounce rate as well as a positive influence on pages per session, time on site, and other important engagement metrics.
The following are some of the mobile website design methods that can really make your site stand out in the crowd!
- Begin your website design process with a mobile-first approach so that your content is organized to look great on small screens from the very start.
- Carefully consider your site’s navigation from the standpoint of a mobile user. Construct a hamburger style menu instead of going with older menu formats that don’t lend themselves as well to the mobile device experience.
- Make use of new adaptive and responsive designs so that your website’s content will always look fantastic when experienced on mobile devices.
- Use an app maker to turn your website into a mobile app.
Readable Text – It’s pretty simple, people aren’t going to be spending money on your business’s website if they can’t read its text. Lately, a lot of websites out there have been mistakenly buying into an aesthetic trend that uses ghostly, light grey text on a white page- why? Apparently, someone thought it looked sophisticated and austere, and perhaps it does, but it is practically unreadable to a large segment of users, especially the millions who suffer from some form of vision impairment! To be clear, those are people who could be spending money on your website, but they can’t see the text so they move on! Do not join in on this frankly foolish trend! Use easy-to-read fonts like Calibri or Times New Roman, and keep them black on white!
We hope this inspires you to make your business website mobile user-friendly, it’s the future happening now!
